Category Archives: Social Media Marketing

The Sweetlife Festival: Social Experience Design for One Sweet Show

If you live in Washington D.C., you’ve probably been to sweetgreen, the mid-Atlantic based eco-friendly restaurant group that leads the national charge in sourcing delicious local and organic ingredients with an underlying commitment to their community. In fact, their Dupont Circle location is right across from the iStrategyLabs office.

Posted in Brand Strategy, Digital Word of Mouth, Experiential Marketing...

FaceBowl: A Trash Talking Social Ads Battle

Shortcut: Visit Facebowl.us to Like which team you want to win the Super Bowl. Tweet this site. On February 6th, the Pittsburgh Steelers and the Green Bay Packers will go head-to-head in Super Bowl XLV. As that timeless date approaches, buzz around these two competing teams grows (compared to mentions of our beloved Redskins, the [...]

Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...

2011 Facebook Demographics and Statistics – Including Federal Employees and Gays in the Military

Forgive me but I tried to go for the longest post title in history. We’ve been granularly tracking Facebook’s growth since October 2007, which at the time it had a mere 20 million US users. Today it has over 146  million US based users. The following data shows the growth rates of various userbases in [...]

Posted in Interactive Strategy, Social Media Marketing, Social Network Analysis

Digital + Experiential + Peer-to-Peer: Marketing American Eagle on Campus

We’re constantly beating the drum about mashing up the digital and physical worlds to create experiences that people love and can’t stop talking about. In fact, USA TODAY recently wrote a great article highlighting our work with American Eagle Outfitters and Youth Marketing Connection. Our American Eagle Outfitters work has been a great case-study for how [...]

Posted in blog, Brand Strategy, Content Creation, Digital Word of Mouth...

Pinkberry Hits The Mid-Atlantic

On October 21, 2010 the Mid-Atlantic’s very first Pinkberry launched in Fairfax Corner, VA with music, live entertainment and all the free frozen yogurt you could get yours hands on. If you haven’t heard about Pinkberry by now, then you’ve probably never been to LA, New York, the airport in Dubai or read any tabloid about [...]

Posted in Brand Strategy, Digital Word of Mouth, Experiential Marketing...