Category Archives: Social Network Analysis

Facebook Demographics and Statistics Report June 2010 – Privacy Concerns Don't Stop Growth

I’ve been wondering if the recent backlash related to Facebook’s privacy settings would hurt the service. Over the past 5 months at least, it has not. Facebook continues to grow and this addition of our Facebook Demographics and Statistics report shows growth across all ages:
Posted in Brand Strategy, Interactive Strategy, Social Network Analysis

Twitter Spam is So Hot Right Now – Ugh.

We recently posted about Facebook Spam and how it affects both users and marketers, [note: since that post I've been friended by about 6 fake profiles...]. The other obvious fakery invading our digital lives is all too apparent. From direct links to multi-lingual pornographic content, to the full gambit of phishing attacks, and even law
Posted in Digital Word of Mouth, Social Media Monitoring, Social Network Analysis

Facebook Gay Men and Lesbian Statistics – Pakistan and Washington DC Standout

At iStrategyLabs we’re fascinated with hyper-targeting marketing campaigns using social advertising. These client campaigns have been some of our most successful to date. Our “Facebook Demographics and Statistics Reports” has been written about in articles and covered on the radio/tv hundreds of times around the world. So, in our relentless pursuit for granular information regarding [...]
Posted in Interactive Strategy, Social Media Marketing, Social Network Analysis

Fake Facebook Profiles – The New Spam

Accepted a Facebook friend request recently from someone you don’t actually know?  Did you do it because you have a ton of mutual friends (or because she’s hot)? You just fell victim to the newest wave of digital spam – a fake Facebook profile.  It might look something like this… A few weeks after you [...]
Posted in Brand Strategy, Digital Word of Mouth, Social Media Marketing...

Facebook Demographics and Statistics Report 2010 – 145% Growth in 1 Year

We’ve been granularly tracking Facebook’s Growth since October 2007, which at the time it had a mere 20 million US users. Today it has over 103 million US based users. The following data shows the growth rates of various user bases in Facebook over the one year period from 1/4/2009 to 1/4/2010. All data comes [...]
Posted in Social Media Marketing, Social Media Monitoring, Social Network Analysis