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	<title>iStrategyLabs &#187; Social Network Analysis</title>
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	<description>An Idea Foundry</description>
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		<title>Facebook Demographics and Statistics Report 2010 &#8211; 145% Growth in 1 Year</title>
		<link>http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/</link>
		<comments>http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 16:54:15 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Social Network Analysis]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1568</guid>
		<description><![CDATA[We&#8217;re been granularly tracking Facebook&#8217;s Growth since October 2007, which at the time it had a mere 20 million US users. Today it has over 103 million US based users. The following data shows the growth rates of various user bases in Facebook over the one year period from 1/4/2009 to 1/4/2010. All data comes [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>Top 15 Most Shared Content on the Web in 2009</title>
		<link>http://www.istrategylabs.com/2009/12/top-15-most-shared-content-on-the-web-in-2009/</link>
		<comments>http://www.istrategylabs.com/2009/12/top-15-most-shared-content-on-the-web-in-2009/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 22:55:37 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Digital Word of Mouth]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Social Network Analysis]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1557</guid>
		<description><![CDATA[I&#8217;m a big fan of Clearspring, which is a DC based widget platform and social ad network. We&#8217;ve been building widgets using their technology for a couple years (lots of examples here).
What most people don&#8217;t know is that they own a super awesome piece of technology called AddThis as well &#8211; which allows publishers to [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/12/top-15-most-shared-content-on-the-web-in-2009/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>2009 Facebook Adoption Report: 36.5% for Universities vs. 5.5% for Community Colleges</title>
		<link>http://www.istrategylabs.com/2009/08/2009-facebook-adoption-report-36-5-for-universities-vs-5-5-for-community-colleges/</link>
		<comments>http://www.istrategylabs.com/2009/08/2009-facebook-adoption-report-36-5-for-universities-vs-5-5-for-community-colleges/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 14:38:07 +0000</pubDate>
		<dc:creator>DJ Saul</dc:creator>
				<category><![CDATA[Buzz Monitoring]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Digital Word of Mouth]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Social Network Analysis]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1223</guid>
		<description><![CDATA[In our last post, we showed how the ‘declining’ Facebook numbers of the college-aged can be explained by removing their school affiliations after graduation, (rather than an act of frustration now that Mom and Dad are friending them!).  We thought it might be interesting to look at the actual Facebook usage on the biggest campuses [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/08/2009-facebook-adoption-report-36-5-for-universities-vs-5-5-for-community-colleges/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook Demographics and Statistics (August 2009) &#8211; 55+ Grows 25% in One Month</title>
		<link>http://www.istrategylabs.com/2009/08/facebook-demographics-and-statistics-august-2009-55-grows-25-in-one-month/</link>
		<comments>http://www.istrategylabs.com/2009/08/facebook-demographics-and-statistics-august-2009-55-grows-25-in-one-month/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 17:04:50 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Digital Word of Mouth]]></category>
		<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Social Network Analysis]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1203</guid>
		<description><![CDATA[In last month&#8217;s report, we showed that in the 6 month period ending July 4th, 2009 that Facebook saw 513% Growth in 55+ Year Old Users. Fast forward a month later, and we can see how Facebook user demographics are changing this summer. The following statistics have been source directly from Facebook Social Ads system [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/08/facebook-demographics-and-statistics-august-2009-55-grows-25-in-one-month/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
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		<title>Using Search Volume as a Proxy for Online Brand Equity Measurement</title>
		<link>http://www.istrategylabs.com/2009/07/using-search-volume-as-a-proxy-for-online-brand-equity-measurement/</link>
		<comments>http://www.istrategylabs.com/2009/07/using-search-volume-as-a-proxy-for-online-brand-equity-measurement/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 14:45:22 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Social Network Analysis]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1133</guid>
		<description><![CDATA[I often use Google Insights for Search to conduct market research related to what people are searching for. Using search volume as a proxy, it&#8217;s also a good tool for determining relative brand equity between competitive terms or memes.  If you think about each search conducted as a specific quantity of attention, you can begin [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/07/using-search-volume-as-a-proxy-for-online-brand-equity-measurement/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook to Surpass Google as Most Popular Site on the Web</title>
		<link>http://www.istrategylabs.com/2009/07/facebook-to-surpase-google-as-most-popular-site-on-the-web/</link>
		<comments>http://www.istrategylabs.com/2009/07/facebook-to-surpase-google-as-most-popular-site-on-the-web/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 11:48:13 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Social Network Analysis]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1114</guid>
		<description><![CDATA[To a certainly extent the data below is merely trivia. Facebook will soon surpass Google as the most popular site on the web from a unique visitors perspective. Compete.com provides us with a look into how the battle for the most unique visitors is shaping up:

NOTE: July and August data has been extrapolated and are [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/07/facebook-to-surpase-google-as-most-popular-site-on-the-web/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>2009 Facebook Demographics and Statistics Report: 513% Growth in 55+ Year Old Users. College &amp; High School Drop 20%</title>
		<link>http://www.istrategylabs.com/2009/07/2009-facebook-demographics-and-statistics-report-513-growth-in-55-year-old-users-college-high-school-drop-20/</link>
		<comments>http://www.istrategylabs.com/2009/07/2009-facebook-demographics-and-statistics-report-513-growth-in-55-year-old-users-college-high-school-drop-20/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 13:40:05 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Social Network Analysis]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1104</guid>
		<description><![CDATA[Below is our fourth granular examination of Facebook’s demographics and statistics directly from their Social Ads platform.  There has been a staggering increase in the number of 55+ users &#8211; with total growth of 513.7% in in the last six month alone. The spreadsheet used to create the graphic below is here.

.Additional top insights:

70.8% increase [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/07/2009-facebook-demographics-and-statistics-report-513-growth-in-55-year-old-users-college-high-school-drop-20/feed/</wfw:commentRss>
		<slash:comments>126</slash:comments>
		</item>
		<item>
		<title>Facebook Crushes Twitter for Michael Jackson News Sharing by 500%</title>
		<link>http://www.istrategylabs.com/2009/07/facebook-beats-twitter-for-michael-jackson-news-sharing/</link>
		<comments>http://www.istrategylabs.com/2009/07/facebook-beats-twitter-for-michael-jackson-news-sharing/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 13:59:27 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Buzz Monitoring]]></category>
		<category><![CDATA[Digital Word of Mouth]]></category>
		<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Social Network Analysis]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1092</guid>
		<description><![CDATA[The purpose of this post isn&#8217;t to analyze the virality of Michael Jackon&#8217;s death, but to look at the comparative virality of social platforms purely from a users perspective.
This nifty little graphic was provided to me by fellow DC Tech Titan and uber-community manager Justin Thorp of Clearspring/Add This. It simply shows what social networks [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/07/facebook-beats-twitter-for-michael-jackson-news-sharing/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Viral Loops and Facebook Engagement Ads</title>
		<link>http://www.istrategylabs.com/2009/06/viral-loops-and-facebook-engagement-ads/</link>
		<comments>http://www.istrategylabs.com/2009/06/viral-loops-and-facebook-engagement-ads/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 14:45:40 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Digital Word of Mouth]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Network Analysis]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1069</guid>
		<description><![CDATA[My favorite part of what we do for clients involves mapping the intricicies of how social actions and content spread throughout the web. We&#8217;ve been creating some really interesting strategies lately and unfortunately most of that work is so client specific I can&#8217;t share it.
However, the following two graphics are general enough that they&#8217;ll give [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/06/viral-loops-and-facebook-engagement-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter&#8217;s Shifting Demographics &#8211; 400% growth in 3 months?</title>
		<link>http://www.istrategylabs.com/2009/05/twitters-shifting-demographics-400-growth-in-3-months/</link>
		<comments>http://www.istrategylabs.com/2009/05/twitters-shifting-demographics-400-growth-in-3-months/#comments</comments>
		<pubDate>Tue, 19 May 2009 13:49:24 +0000</pubDate>
		<dc:creator>Peter Corbett</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Network Analysis]]></category>

		<guid isPermaLink="false">http://www.istrategylabs.com/?p=1016</guid>
		<description><![CDATA[Three months ago I wrote about the 2009 Twitter Demographics and Statistics Report &#8211; and over a short period this all important social media hub has changed rapidly. It&#8217;s near ubiquity in broadcast media through the likes of CNN, Fox news and Oprah have brought a tide of celebrity voices to the platform. This in [...]]]></description>
		<wfw:commentRss>http://www.istrategylabs.com/2009/05/twitters-shifting-demographics-400-growth-in-3-months/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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