Category Archives: Social Network Analysis
2009 Facebook Adoption Report: 36.5% for Universities vs. 5.5% for Community Colleges
In our last post, we showed how the ‘declining’ Facebook numbers of the college-aged can be explained by removing their school affiliations after graduation, (rather than an act of frustration now that Mom and Dad are friending them!). We thought it might be interesting to look at the actual Facebook usage on the biggest campuses [...]
Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...
Facebook Demographics and Statistics (August 2009) – 55+ Grows 25% in One Month
In last month’s report, we showed that in the 6 month period ending July 4th, 2009 that Facebook saw 513% Growth in 55+ Year Old Users. Fast forward a month later, and we can see how Facebook user demographics are changing this summer. The following statistics have been source directly from Facebook Social Ads system [...]
Using Search Volume as a Proxy for Online Brand Equity Measurement
I often use Google Insights for Search to conduct market research related to what people are searching for. Using search volume as a proxy, it’s also a good tool for determining relative brand equity between competitive terms or memes. If you think about each search conducted as a specific quantity of attention, you can begin [...]
Posted in Brand Strategy, Social Network Analysis
Top 15 Most Shared Content on the Web in 2009