Category Archives: Social Network Analysis
Facebook Crushes Twitter for Michael Jackson News Sharing by 500%
The purpose of this post isn’t to analyze the virality of Michael Jackon’s death, but to look at the comparative virality of social platforms purely from a users perspective. This nifty little graphic was provided to me by fellow DC Tech Titan and uber-community manager Justin Thorp of Clearspring/Add This. It simply shows what social [...]
Posted in Buzz Monitoring, Digital Word of Mouth, Interactive Strategy...
Viral Loops and Facebook Engagement Ads
My favorite part of what we do for clients involves mapping the intricicies of how social actions and content spread throughout the web. We’ve been creating some really interesting strategies lately and unfortunately most of that work is so client specific I can’t share it. However, the following two graphics are general enough that they’ll [...]
Posted in Digital Word of Mouth, Experiential Marketing, Interactive Strategy...
Twitter's Shifting Demographics – 400% growth in 3 months?
Three months ago I wrote about the 2009 Twitter Demographics and Statistics Report – and over a short period this all important social media hub has changed rapidly. It’s near ubiquity in broadcast media through the likes of CNN, Fox news and Oprah have brought a tide of celebrity voices to the platform. This in [...]
Posted in Social Media Marketing, Social Network Analysis
2009 Twitter Demographics and Statistics Report
[If you like this post you might like how we approach digital and experiential marketing. Check out our services and about us page!] After my post on Facebook’s demographics and statistics hit the front page of Digg for a day and drove about 25k views of the report, I got the sense that there’s a [...]
Posted in Social Network Analysis
2009 Facebook Demographics and Statistics Report: 513% Growth in 55+ Year Old Users. College & High School Drop 20%