Category Archives: Social Network Analysis

Fake Facebook Profiles – The New Spam

Accepted a Facebook friend request recently from someone you don’t actually know?  Did you do it because you have a ton of mutual friends (or because she’s hot)? You just fell victim to the newest wave of digital spam – a fake Facebook profile.  It might look something like this… A few weeks after you [...]

Posted in Brand Strategy, Digital Word of Mouth, Social Media Marketing...

Facebook Demographics and Statistics Report 2010 – 145% Growth in 1 Year

We’ve been granularly tracking Facebook’s Growth since October 2007, which at the time it had a mere 20 million US users. Today it has over 103 million US based users. The following data shows the growth rates of various user bases in Facebook over the one year period from 1/4/2009 to 1/4/2010. All data comes [...]

Posted in Social Media Marketing, Social Media Monitoring, Social Network Analysis

Top 15 Most Shared Content on the Web in 2009

I’m a big fan of Clearspring, which is a DC based widget platform and social ad network. We’ve been building widgets using their technology for a couple years (lots of examples here). What most people don’t know is that they own a super awesome piece of technology called AddThis as well – which allows publishers [...]

Posted in Digital Word of Mouth, Social Media Marketing, Social Media Monitoring...

2009 Facebook Adoption Report: 36.5% for Universities vs. 5.5% for Community Colleges

In our last post, we showed how the ‘declining’ Facebook numbers of the college-aged can be explained by removing their school affiliations after graduation, (rather than an act of frustration now that Mom and Dad are friending them!).  We thought it might be interesting to look at the actual Facebook usage on the biggest campuses [...]

Posted in Buzz Monitoring, Content Creation, Digital Word of Mouth...

Facebook Demographics and Statistics (August 2009) – 55+ Grows 25% in One Month

In last month’s report, we showed that in the 6 month period ending July 4th, 2009 that Facebook saw 513% Growth in 55+ Year Old Users. Fast forward a month later, and we can see how Facebook user demographics are changing this summer. The following statistics have been source directly from Facebook Social Ads system [...]

Posted in Digital Word of Mouth, Interactive Strategy, Social Network Analysis