Category Archives: Social Network Analysis

Using Search Volume as a Proxy for Online Brand Equity Measurement

I often use Google Insights for Search to conduct market research related to what people are searching for. Using search volume as a proxy, it’s also a good tool for determining relative brand equity between competitive terms or memes.  If you think about each search conducted as a specific quantity of attention, you can begin [...]

Posted in Brand Strategy, Social Network Analysis

Facebook to Surpass Google as Most Popular Site on the Web

To a certainly extent the data below is merely trivia. Facebook will soon surpass Google as the most popular site on the web from a unique visitors perspective. Compete.com provides us with a look into how the battle for the most unique visitors is shaping up: NOTE: July and August data has been extrapolated and [...]

Posted in Interactive Strategy, Social Network Analysis

2009 Facebook Demographics and Statistics Report: 513% Growth in 55+ Year Old Users. College & High School Drop 20%

Below is our fourth granular examination of Facebook’s demographics and statistics directly from their Social Ads platform.  There has been a staggering increase in the number of 55+ users – with total growth of 513.7% in in the last six month alone. The spreadsheet used to create the graphic below is here. .Additional top insights: [...]

Posted in Interactive Strategy, Social Network Analysis

Facebook Crushes Twitter for Michael Jackson News Sharing by 500%

The purpose of this post isn’t to analyze the virality of Michael Jackon’s death, but to look at the comparative virality of social platforms purely from a users perspective. This nifty little graphic was provided to me by fellow DC Tech Titan and uber-community manager Justin Thorp of Clearspring/Add This. It simply shows what social [...]

Posted in Buzz Monitoring, Digital Word of Mouth, Interactive Strategy...

Viral Loops and Facebook Engagement Ads

My favorite part of what we do for clients involves mapping the intricicies of how social actions and content spread throughout the web. We’ve been creating some really interesting strategies lately and unfortunately most of that work is so client specific I can’t share it. However, the following two graphics are general enough that they’ll [...]

Posted in Digital Word of Mouth, Experiential Marketing, Interactive Strategy...