Interactive Strategy Presentation PDF (Social Media for Brand Marketers) Integrated Marketing Strategy PDF from Lecture at Georgetown
Oct 22

Facebook just released an updated version of its “Flyers” advertising solution.

The simple upgrade allows you to see exact demographic breakouts of the Facebook population and buy on a cost per click basis (watch out Google).

Here are some interesting Facebook demographic facts according to their system:

Download Source Excel File Here

facebook demographics

7 Responses to “Facebook Demographics Direct From Their System”

  1. Justin Thorp Says:

    Do you have a link on Facebook’s site where I can get this data?

  2. pcorbett Says:

    Here you go: http://www.facebook.com/flyers/create.php

  3. Patrick Ruffini :: The Early Adopter Effect Says:

    […] Facebook is on the verge of showing us a better way. Through the pro version of their Flyers self-serve advertising platform, they’ve given us a way to grab precise demographic counts on their membership, including ideology. These aren’t samples, but their entire universe. This was meant to be used for ad targeting, but it is also a powerful data mining tool. I was first turned on to this by Stephen Taylor and iStrategyLabs. […]

  4. Patrick Ruffini :: links for 2007-10-26 Says:

    […] Facebook Demographics Directly From Their System | iStrategyLabs (tags: facebook) […]

  5. Facebook Expands Targeting Opportunities for Advertisers - Sugarrae Says:

    […] spotted Patrick Ruffini referencing a post about Facebook demographics in his twitter feed today and was surprised to see the detail they had on a chosen set of […]

  6. Public Relations Matters » Blog Archive » links for 2008-05-22 Says:

    […] Facebook Demographics Directly From Their System | iStrategyLabs Here are some interesting Facebook demographic facts according to their system: (tags: FaceBook demographics) […]

  7. Facebook Demographics 2008 Update - It’s Getting Older In There | iStrategyLabs Says:

    […] selection you’re targeting.At that time, I wrote a post called “Facebook Demographics Directly from Their System” showing some of the exact demographic breakouts provided by Facebook’s own user […]

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