iHeartCavemen.com Launch Party Rocks SXSW 2008

by pcorbett on March 11th, 2008

UPDATE (100,000+ views later): User generated videos of ‘the media frenzy’ we created at SXSW can be found here “iStrategyLabs Loves Making Viral Videos

iheart_logo iHeartCavemen.com Launch Party Rocks SXSW 2008

flickr iHeartCavemen.com Launch Party Rocks SXSW 2008

Perhaps you were there, or maybe you heard that Marty the GEICO caveman came to SXSW looking for that special someone…

Maybe you got one of these invites to the iHeartCavemen.com launch party:

geico-caveman-sxsw-invite iHeartCavemen.com Launch Party Rocks SXSW 2008

If you were there, you would have seen Marty the caveman crash the Facebook party and steal the girls form the line at the door:

Marty Crashes Facebook Party @ SXSW

He then told iJustine that he loves ‘chocolate and young ladies’:

iJustine Asked Marty the Cavemen about his favorite Snack

Next, he got pissed at Chris Heuer for saying all cavemen look the same:

Chris Heuer Offends Marty the Cavemen @ SXSW

Then get got hit on by a whole lot of very beautiful and talented tech girls:

Marty the Caveman is Viciously Molested @ SXSW

Marty Loves Tech Girls @ SXSW

Marty Luvs Caroline McCarty & Rana Sobhany @ SXSW

Marty the Caveman Gets Crushed by Hot Girls @ SXSW

Somewhere along that way, he found wingmen in Robert Scoble and Pete Cashmore:

Marty the Caveman Calls Scoble and Cashmore “Big Tamales”

Robert Scoble Loves Cavemen

And at the end of the night he met a special girl - iJustine - and left us all wondering what kind of match they would make:

iJustine Gets Hit on by Marty the Caveman @ SXSW

Wondering what you’d look like as a caveman? Or what your cavebaby might look like?

Checkout www.iheartcavemen.com and find out.

Any questions regarding this experience or the site, please contact Peter Corbett.

What did you think about Marty and the experience?

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9 Comments

  1. Justin Thorp

    March 12th, 2008 at 11:29 am

    Dude, had a great time at the party. Thanks for helping to put it together!

  2. Tamar Weinberg

    March 14th, 2008 at 2:00 pm

    Awesome job, Peter. This party rocked! I just looked at every single pic and relived the moments!



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