Oct 19
I had the honor of teaching a component of George Washington University’s Executive Development Program “Offline to Online - Tourism Marketing Program” on 10/18 at their business school.
Thank you to Michael Pusateri of Vantage Strategy for organizing and leading the class.
It was a jam packed day from 9am to 6pm, and I only had the chance to present “Social Media for Brand Marketers” which is copied below. My “Online Media Planning and Buying” presentation here as well:
Next up is a guest lecture at Georgetown University’s business school. I’ll upload that pdf as well. Make sure you get the update by subscribing to the feed via RSS or email (upper right hand corner of the page).
October 19th, 2007 at 11:14 am
So you mention that Social Networking is the next big thing for advertising…. what about social networking gives the advertisers the advantage, other then Facebook gets pretty high traffic.
October 19th, 2007 at 11:15 am
Also… can you post these to your DC Tech Network Group?
October 19th, 2007 at 11:48 am
I know this is semantics to a certain extent, but first to clarify:
“Social Networking” is not Social Media, but is one element of the Social Media - which is just one element of the interactive universe…which is one element of integrated marketing. I know you know this, but for other readers I wanted to restate that.
So, the insight I presented during this sessions is thus:
-Social Media is not ‘the next big thing’. It is the CURRENT big thing.
-Marketers need to look beyond Online Media to Social Media in order to achieve their marketing objectives because: a) users are spending time in social spaces online, where banners are not the way to reach them b) social media enables actual authentic conversations to occur between brands and their customers. c) marketing is not a one way conversation anymore…social media provides the two way dialog mechanism d) portals and destination sites are loosing traffic rapidly to because of social media elements.
-Facebook happens to be the current hot property in social media (specifically in the social networking space) because they enabled a tight map of the social graph. People can poopoo the social graph all they want, but its incredibly powerful in terms of allowing for targeted marketing.
October 24th, 2007 at 9:41 pm
is an appropriate description of thursday’s session. i definitely would have appreciated more time for your spot. your topic was received as being ahead of the curve, but you are correct, the curve has already hit. the tourism industry is such a perfect fit for social networking… i really hope that it will be adopted/pursued before the opportunity for positioning has passed.
many thanks.