iStrategists
Peter Corbett
Peter is the CEO of iStrategyLabs and provides a breadth of knowledge and experience perfectly suited for his role, which focuses on producing marketing campaigns that marry the online and offline worlds. In prior roles, Peter has been a TV producer, art director, international content licensing executive, documentarian, concert producer, integrated marketing strategist and interactive strategist. A natural web-geek at heart, Peter remains focused on interactive side of the advertising business, providing clients with digital strategies that leverage all areas of the interactive universe, but his producer mentality drives the experiential and content production side of the iStrategyLabs business.
In 2004, Peter moved to DC from New York and immediately began making an impact on the community at large. He’s produced, hosted, sponsored, livestreamed, or lent a hand at hundreds of events over the years. The result of his, and a number of his fellow community organizers efforts, is that the Capital Region’s tech/venture/creative community is stronger, smarter and more visible on a national level than ever before. He has a degree from Emory University’s Goizueta Business School with a focus on operations, management and entrepreneurship. He is also an alumni board member of Goizueta Business School and Greater DC Cares.
Joe Corbett
Joe is the COO of iStrategyLabs, and his focus is on creating perfect digital/physical execution for clients and the lab itself. Being charged with keeping the lab operating efficiently 24/7 demands that Joe knows how to solve problems in 100 different ways, but he prides himself on finding the elegant solution that most satisfies each job. He has been deeply immersed in the web since the age of 10, and started his first tech business at age 16. Joe’s true passion is studying human behavior and technology’s influence on it.
Zach Goodwin
Zach Goodwin is the Creative Director of iStrategyLabs. From web design and animation, to messaging and copy, Zach takes the lead in shaping much of the creative that comes from the Lab. With a keen eye for color and a fanatical devotion to typography, Zach cut his teeth while freelancing under the Crafty Mice Design banner. In total, Zach brings a unique blend of brand and business thinking to his creative work, having spent time in management consulting, film production and PR. (And if he’s not at the lab, you can likely find him sprinting down the streets of Columbia Heights.
Carolyn Sewell
Carolyn’s decade of design experience have helped position some of the largest and most respected companies in the country, as well as bring attention and funding to smaller non-profit organizations. At iStrategyLabs she focuses on providing our clients with excellent visuals that communicate effectively in all media. Her work has been published in HOW Magazine, Creativity, GDUSA and been awarded at the ADDYs, ADCMW Annual Show, LMA Awards and MAME Awards. She is the founder Carolyn Sewell Design and creator of the award-winning blog Pedestrian Typography. She also loves fried chicken and sweet tea. And is charming as hell.
Megan Zatko
Meg Zatko graduated from the University of Michigan with a degree in Organizational Studies and a concentrated focus on Communications. She went on to receive her Masters degree from Polimoda in Florence, Italy. A seasoned writer, her experience includes Communications Director for a large trade association, as well as a wide-range of writing/editing and marketing for the nonprofit world and the retail sector. From online to print, Megan has written it all and enjoyed it the entire time.
Scott McCaughey
Scott is an iStrategyLabs web designer who continues to surprise his colleagues and clients with compelling and clean creative that just plain works. He really understands how to design for the web, and knows how to engage an audience through smart user interface design. When he’s not building web sites, widgets and other fun stuff at iStrategyLabs, he’s following his creative pursuits at his studio ShinyBird.
Kenneth Yeung
From his unique perspective of having worked in both an interactive agency and a client/private sector environment, Kenneth has understands the nature of web development projects and interactive marketing methodologies. He’s a strategic thinker, who not only understands how a pretty digital thing gets built, but he knows exactly the right way to do it.
Alexander Hsiao
Alexander is Founder & Chief Consultant of Perphic. Alexander has proven himself a visionary leader and strategist in the product design space, with extensive experience in interactive advertising, brand management, and interactive design. Before founding Perphic, he was Director at AOL for Audience Product Technologies, providing vision, brand management, and design direction to numerous consumer applications and services. Notable products under his creative direction were AIM, AOL China, AOL Radio & Video, AOL Explorer Browser, AOL 9.0 Optimized, and AOL Communicator. Alexander has also worked on brands such as Gucci, Puma, Ralph Lauren, D&G, Dom Perignon, Apple, Google, Kodak, Discovery, TLC, and Animal Planet. Alexander served on the executive board of AIGA, Washington DC Chapter. He received his BA in Design cum laude from American University and taught computer application, design theory, and advanced multimedia at his alma mater.
Jessie Newburn
Jessie is a thought leader in an area where few give thought: how America’s generations use social media … and why. Pulling from her deep roots in traditional marketing, pr and communications; her broad understanding of new media; and her quirky, but thorough, grasp of generational dynamics, she brings a fresh and refreshingly logical perspective to integrative communications. Jessie – known as JessieX in the Web 2.0 world – concurrently un-nerves, excites, refreshes and energizes her clients and colleagues with her analysis, perspective and solutions.
Maxine Teller
Founder of MiXT Media Strategies, Maxine helps government agencies, corporations, and non-profit organizations to understand and embrace the cultural shifts catalyzed by social media to achieve their business objectives in our increasingly collaborative world. Maxine is passionate about using social media to drive innovation and efficiency, especially for government. She has developed strategies and implemented programs for the Department of Defense’s New Media Directorate, the America Supports You Freedom Walk, the Department of Health & Human Services and the Pentagon Channel. Maxine is well-versed in the unique challenges facing government agencies, actively participates in the Government 2.0 community and can even speak in acronyms! Maxine has over 15 years of success developing new revenue opportunities and expanding distribution for organizations including XM Satellite Radio, Washingtonpost.Newsweek Interactive, Hewlett-Packard, IBM, 3M, Comcast Cable, USATODAY.com and others. Maxine holds an MBA from Georgetown University and a BA in sociology from Brandeis University.
Will Evans
Will’s experience includes directing user experience and information architecture for AIR Worldwide, UX Architect for web 2.0 social networking site Gather.com; and UX Architect responsible for information architecture and interaction design for Kayak.com. Most recently Will has lead redesign projects for Pillsbury, General Mills, Tropicana and Blue Cross & Blue Shield. When he’s not providing thought leadership at iStrategyLabs on IA/UX he’s focused as the founder and Principal User Experience Architect for Semantic Foundry with 14 years industry experience in presentation layer and user experience design. A distinguished speaker, Will provides lectures and seminars on such topics as user experience, strategic design, social interaction design, and findability. Will’s work has been featured in numerous publications including Business Week, The Economist, Fortune, MSNBC and the Wall Street Journal.
Sam Huleatt
Sam Huleatt is the CEO of Heights Media Group, a social media advisory firm and startup incubator based in Brooklyn, New York. Sam holds an MBA from Johns Hopkins University and has worked in the private equity, media and venture capital industries. He is also the founder of Workstreamr, a web service that promise to merge work, social media, and networking to create a more productive project management suite.
Ken Eisner
Ken Eisner is an e-commerce, online, and mobile expert with a decade of experience as a senior executive in online and wireless. Ken held the top marketing and e-commerce role for VarsityBooks.com (IPO in 2/2000), multi-carrier wireless company Simply Wireless, and the largest global e-commerce association Shop.org. He also holds and MBA and Masters in Public Policy from Georgetown in addition to his BA from Cornell. Ken is passionate about the increasing power of consumers to improve products and cut costs, the ability of mobile and mobile commerce to deliver excess benefits to innovative brands, and the potential for digital media globalization to expand opportunities and creative possibilities.
Chad Hill
Chad Hill is the Founder and President of CyberCMO, a web strategy and marketing consultancy. Chad is a recognized online strategist with over 12 years of experience developing and marketing products and services online for Fortune 1000 companies. Chad is best known for his ability to align brand strategies with successful online services and marketing programs. He currently heads iStrategyLabs SEO and PPC practice areas.
Steve Fisher
Steven Fisher is widely recognized for his views and insights in the areas of User Experience, Digital Marketing and Social Media. Steve brings to bear a history of successfully designing and launching web-based applications and digital marketing campaigns for Fortune 500 and emerging technology companies including Constellation Energy, Network Solutions, and Wells Fargo. Steven has been actively writing about small business and innovation and focuses on how entrepreneurs can leverage the web and stellar customer experiences to innovate their business and compete with the largest of competitors. He blogs at Appsolve, Venture Files and Solutions Are Power. Steve is Managing Principal of AppSolve, and works with iStrategyLabs on interactive strategy, community development/management, and web development. Connect with him on Facebook and Twitter.
Zvi Band
Zvi Band is a seasoned web developer, with a focus on building social applications. Ever since picking up an HTML tutorial in middle school, his passion has been creating newsletters, blogs, websites, and web applications that provide real value to consumers. After initially developing high-availability systems for the U.S. Government, he brings the same focus on function and reliability to the consumer-facing projects he executes on, using the latest technologies. Zvi is also president of skeevisArts, a firm focusing on high end turnkey web design and development. Zvi graduated from the University of Maryland with a BS in Computer Science and Economics, and resides in Bethesda, MD.
Greg Gershman
Greg brings his entrepreneurial spirit and technical knowledge to every project he works on. He founded Blogdigger as an experiment with blogs, RSS and search technologies in March of 2003. After growing the site to over four million searches a month, Blogdigger was acquired by Odeo in March of 2008, and Greg joined the new Odeo team as VP of Search and Engineering to integrate Blogdigger’s search technology and guide the relaunch of Odeo.com, which saw revenues and traffic double after the launch. He has a Masters Degree in Computer Science from the Johns Hopkins University and has a working expertise in Java, PHP, Ruby on Rails, Twitter’s API, Amazon/Alexa’s API, Flickr’s API, and Google Maps’s API.
