FOR IMMEDIATE RELEASE

iStrategyLabs Launches Product Lab and Marketing Strategy Services

Washington, DC, August 27, 2007

iStrategyLabs announced today the formation of a suite of services geared towards enabling businesses to more deeply connect with audiences using integrated marketing, interactive strategy and ideation.

Peter Corbett, CEO, of iStrategyLabs leads the new venture from its Washington, DC, headquarters.

Regarding iStrategyLabs key differentiator, Corbett said:

“We’re an idea foundry. What sets us apart is our focus on inventing new products and services for businesses to take to market. When coupled with our integrated marketing and interactive strategy services, product invention allows us to deliver on our ultimate goal, which is to generate revenue for our clients.”

iStrategyLabs is currently evaluating digital products that can be deployed by brands in order to drive immediate revenue, while deepening customer loyalty.

Corbett went on to state that:

“We’re looking for three to five core digital products that are in alpha or beta, which we can augmented via interactive strategy recommendations so that we can then find homes for them with leading brands. We’re developing a number of products internally, but feel confident that with a little refining, some of the products that are being developed by passionate programmers can be ready for prime time much faster than without iStrategyLabs‘ involvement.”

Entrepreneurs, inventors and technologist are encouraged to contact peter@istrategylabs.com if they’re interested in exploring partnerships.

About iStrategyLabs

iStrategyLabs is a digital agency focused on providing clients with interactive strategy, experiential marketing and content creation solutions.

We know how to connect with audiences online, as well as create experiences in the offline world that satisfy a brand’s need to engage its target audience in a deep and meaningful way. We believe deeply in the marriage of digital and experiential marketing because the online channel continues to become cluttered. The real opportunity now for brands to create authentic connections with their target audiences can be found in creating brand experiences for them in the real world, and marrying those activations to digital components online.

Call it ‘digital experiential’. Call it ‘event marketing 2.0’. Call it whatever you like…it’s what we need do to move our clients’ businesses forward.

About Peter Corbett, CEO, iStrategyLabs

Peter comes to iStrategyLabs with a breadth of knowledge and experience perfectly suited for his role, which focuses on producing marketing campaigns that marry the online and offline worlds. In prior roles, Peter has been a TV producer, art director, international content licensing executive, documentarian, concert producer, and digital strategist. A natural web-geek at heart, Peter remains focused on interactive side of the advertising business, providing clients with digital strategies that leverage all areas of The Interactive Universe, but his producer mentality drives the experiential and content production side of the iStrategyLabs business.

From web site creation to online media campaigns, mobile marketing and social media, Peter has the experience and understanding to help marketers wrap their minds and business models around the interactive space. He has a degree from Emory University’s Goizueta Business School with a focus on operations, management and entrepreneurship. He is also an alumni board member of the Goizueta Business School and Greater DC Cares.

Peter’s Blogs and Publications:
www.advercation.com (Author)

Marketing Plan Walkthrough + Foundational Interactive Tactics (Co-Author)

Age of Conversation (Co-Author)

Age of Conversation II (Co-Author, due out later in 2008)

Connect with Peter:
http://www.linkedin.com/in/pcorbett
http://www.twitter.com/corbett3000
http://www.myspace.com/pcorbett
http://www.facebook.com/pcorbett

Contact:
Peter Corbett
CEO
iStrategyLabs
202-558-0244
peter [at] istrategylabs.com

Share This