Services

Social Media Marketing

Our social media marketing campaigns marry people with code and content to create brand-love and buzz unlike anything you’ve seen. It’s our job to add social capital to your customer communities so that you’re universally loved.

This is how Brand Evangelists are born.

We also protect our clients from Brand Terrorists and work to convert them to Brand Evangelists. This takes 1-to-1 listening and outreach. And most of the time we need to build digital and physical things to make this work. We look at execution from an ROI point of view and bring to life what will move the needle farthest, fastest.

Digital Marketing

iStrategyLabs was born digital. Are you ready for the laundry list of what we do in this space?

Web and Mobile Design and Development, Social Media Marketing, Online Media Planning and Buying, Online Intelligence (Buzz, Competitor, and Conversation Monitoring), Brand Protection, Influencer Identification and Outreach, Social Network Analysis, Social Application Development, Social Analytics and ROI Planning, Community Development and Management, Content Creation and Distribution. See our work here >>

Experiential Marketing

Whether you need to capture branded content by producing a concert, or you need to cause a stir among influentials by creating a one of a kind happening that people can’t help blogging about, we’ve got you covered. iStrategyLabs conceptualizes and executes experiential marketing campaigns that focus on delivering deep brand engagement with your target audience. Our campaigns always include a digital strategy that supports the offline experience so that your online reach extends the return on investment of your event marketing dollars.

If you need guerrilla & stunt marketing campaigns, brand ambassador programs, concert/conference/unconference production, or community facilitation we’ve got you covered.

Youth Marketing

Our sister agency is Youth Marketing Connection (they work side by side with us in DC) and together we execute digital and experiential campaigns that target the 14- to 24-year old demographic, on-campus and off. Our youth network reaches 600+ colleges and 5000+ high schools across the country. Our services include:

Peer-to-Peer Word of Mouth

ISL/YMC recruits students who share a passion for your brand. We then set them loose to engage their friends.

On Campus Marketing

Your audience lives on campus. For the last 10 years, YMC has been connecting students and brands on campus.

Spring Break Marketing

Influential students hit spring break – we reach 500,000 18- to 24-year olds each year with custom activations in Cancun, Panama City Beach, Acapulco, Puerto Vallarta, and South Padre Island.

Content Creation

Content creation is a creative service offered by iStrategyLabs that is core to most campaigns we do. The idea behind this is pretty simple: we work with businesses and non-profits to create engaging, brand-focused content for their websites and other communications outlets.

In practical terms, that means shooting and editing short videos, creating motion graphic animations, producing podcasts, managing blogs, and writing website copy. Our talented creatives provide photography, videography, video editing, animation, illustration, copy writing, blogging, and user generated content sourcing for campaigns of all kinds.

You can see some of our recent animation work here.

Civic Innovation

We have really great ideas for how to engage citizens. Our executions span the digital and physical worlds and require expert creative, technology, and content development to get it right. When combined with our killer ability to spread memes via word of mouth, what you get are programs that win global accolades. Our civic innovation services are as follows:

Government 2.0, Economic Development, Community Building. Learn more >>

Custom Labs

Our labs are a place to try something new. We experiment with emerging technology, civic engagement, and experiential design on a daily basis. Our experiments have engaged hundreds of thousands of people – and we’re just getting started.

Most labs are temporary and last a day or two and cost a few thousand dollars. Some clients retain us on a monthly basis to keep them focused on long term issues, ideas and objectives. Whatever your goal may be, if you need to do something new, our fresh minds are at your disposal. Lab types offered:

Social Media Labs, Youth Labs, Civic Labs.