Services
Interactive Strategy
It’s our job to understand the interactive universe as a whole so we can identify the ‘low hanging fruit’ and areas of opportunity for our clients online. Our process in this regard is very simple and powerful: we assess your business, determine what you want to achieve, and then show you how to get there using your budget most efficiently. The preparation and research is the hard part; it’s a 24/7 job that our iStrategists undertake to unsure they continue to be thought leaders in every interactive discipline. You can sleep tight knowing we’re at work uncovering the opportunities and preparing the strategies that will help you achieve your brand’s goals.
Experiential Marketing
Whether you need to capture branded content by producing a concert, or you need to cause a stir among influentials by creating a one of a kind ‘happening’ that people can’t help blogging about, we’ve got you covered. iStrategyLabs conceptualizes and executes experiential marketing campaigns that focus on delivering deep brand engagement with your target audience. Our campaigns always include a digital strategy that supports the offline experience so that your online reach extends the return on investment of your event marketing dollars. We also create and produce our own brandable experiential marketing assets that are exportable to pre-existing events, like major music festivals and sporting events.
Content Creation
Content creation is a creative service offered by iStrategyLabs that is core to most campaigns we do. The idea behind this is pretty simple: we work with businesses and non-profits to create engaging, brand-focused content for their websites and other communications outlets.
In practical terms, that means shooting and editing short videos, creating motion graphic animations, producing podcasts, managing blogs, and writing website copy.
But we do more than produce great creative. Drawing on an expertise in brand strategy, our content strategists work closely with clients to help shape the message before content creation begins. Our goal is always to marry the strategic and the creative, and serve as a real partner in producing thoughtful content. Oh and all the social media strategy you can handle is baked into how we deliver content for your site. Here are just a few of the social media tools we use for content creation and distribution.
Additionally, our experiential marketing campaigns provide an ideal environment within which to capture content - we love to plan ahead for this in order to make it the crux of the digital strategy that lives during/post event activation. We shoot for the web 90% of the time, but TV is in our blood as well, so just let us know where the content is going to live and we’ll deliver everything prepackaged for each medium. Based on your needs, we’ll also distribute your content throughout the video ecosystem as a part of a content seeding strategy to support your campaign.
Ideation
Great ideas mean business. When developing a web app, web site or campaign it helps to have someone on hand who has seen the latest and greatest from around the net. This can be a full time job in and of itself. iStrategyLabs follows the bleeding edge of application development and the evolution of the interactive universe as a whole. Keeping ahead of the curve enables us to facilitate productive ideation sessions for our clients that keep possibilities in focus based on the competitive landscape. The goal of ideation is to generate new ideas that can be brought to life to solve your business issues and create blue oceans of opportunity.
Invention
Ideation can lead to the need to invent new products and services, and to augment existing ones. When clients don’t have the in-house resources to bring these ideas to life, iStrategyLabs will recommend a solution, manage the project and deliver your invention. We work with the best designers, developers and engineers to create the digital and physical solutions to our clients needs.
