iStrategyLabs exists to do two things: provide compelling interactive strategy/experiences for our clients, and to birth new ideas of all kinds. When an idea is good enough, it enters our labs where we combine strategy, capital and human resources in order to bring it to life.
Today we’re proud to announce the most recent graduate from our incubator: The Wired Ones - “A Lab for Digital Influencers”.
This is a physical environment with a strong digital backbone that we’ll be plugging into music festivals across the globe.
It will house Creation, Distribution, Socialization and Immersion areas for bloggers, sponsors, artists, and talent to interact and explore the last and greatest in music related technology.
The first of these locations may include (pending final negotiations) Lollapalooza, All Points West, Austin City Limits, Bonnaroo, South By South West Music and others.
For Bloggers:
You will be given exclusive access to venues, artists and equipment allowing you easily produce compelling content for your audiences. If you are interested in joining The Wired Ones as a participating blogger, please fill out the form at the end of this post. This space is YOURS and we look forward to bringing you together with your fellow media makers.
For Sponsors:
This space will provide sponsors with the ability to engage digital influencers through product demonstrations and other programming live in a music festival atmosphere. We will coordinate all aspects of production and brand activation. Bloggers, vloggers, web celebs, musicians and festival attendees will coexist in this space and may find compelling ways to utilizes your products and services as they generate media of interest to their audiences. Please use the form below to contact us so we can send you a full sponsors opportunities presentation with associated pricing.
For Festival Producers:
The Wired Ones seeks to bridge the gap between live music events, social media creation and experiential activations to generate greater reach to an international online audience of interested consumers. Through pre-show, during-show and post show media asset creation you’ll see clearly how The Wired Ones is the right digital bridge between the online and offline worlds. Please use the form below if we haven’t already spoken with you.
May 16th, 2008 at 2:20 pm
Awesome work, Peter. Kudos to you and the team.
What an awesome way to make it seem like you’re part of the event!
May 16th, 2008 at 2:28 pm
It’s much more than ’seeming like’ you’re a part of it. Participants will be integral to it!
May 16th, 2008 at 2:32 pm
This is an awesome win win situation for musicians and fans alike - great job Peter!
May 16th, 2008 at 2:57 pm
Peter, this sounds fantastic. Interested to see this in person when you hit NYC!
May 16th, 2008 at 3:01 pm
I’m glad this is finally public. When we talked about it in that little Greek diner a couple of weeks ago I was wondering how you’d share it with the world.
The concept of bringing influencers to events is not a new thing. I think it is something that more brands are going to begin doing (at least I hope so). What I love about this concept is that it adds on top of it and takes it a step further. By having a structure it brings that metaphor of gathering around a campfire to a whole new level.
What I’m really interested in is how this evolves over time and if it can truly be leveraged into almost a tribe or a living social connection where it doesn’t have a social network site, but it happens often enough in a variety of locations that it allows people who are part of it to truly connect. That sounds way more touchy feely then I meant it to, but I’m sure you know where I’m coming from.
Thanks for sharing.
May 16th, 2008 at 4:55 pm
@cc_chapman as per usual you’re dead on. This idea was born for the notion that there’s a ‘digital tribe’ out there that’s moving so fast that they need ‘magnetic’ anchor points in time and space to draw them together. SXSW could be considered the annual ‘holy pilgrimage’ for this group - and whoever has attended in the past knows that a years worth of relationship building is done in mere hours when they get together in person.
May 19th, 2008 at 7:26 pm
You @#%$@#$ rock. \m/
That is all.
May 21st, 2008 at 3:49 pm
Peter,
This is such a cool idea, and it takes someone like you to actually make it happen. Much kudos. I think it would be great if the structure itself was part of the experience, IE cameras everywhere, streaming the experience as if you are actually on the lawn. Placement of it becomes crucial.
-Zvi
May 23rd, 2008 at 11:14 am
@zviband you’re right about that. The Wired Ones will be directly integrated into the festival properties…you’ll walk by it, drop in, play with new technology,watch web-celebs do their thing, and interactive with this ‘digital community’. There will be cameras provided, streaming in the dome and to the web, and a lot of other fun things for media makers to play with!
June 26th, 2008 at 10:54 am
This looks pretty frickin’ cool. Can’t wait to see it in action!